
The Italian Stalemate: High Costs, Poor Infrastructure, and Missed Incentives
Over the past two years, the Italian earthmoving machinery market has seen a decline in overall sales, settling at around 20,988 units in 2024 (–12% compared to 2023), with less than 1% being electric models. In contrast, market penetration for electric construction machines has reached 35% in Norway and 22% in Sweden. This gap is not just numerical—it reflects a systemic risk for Italy’s industry: unless regulatory, infrastructure, and cultural gaps are addressed, Italy risks being left behind in the ecological transition of the construction sector.
The first issue is economic: an electric excavator currently costs up to 130% more than a diesel equivalent, due to battery prices (around €150–280/kWh) and still-limited economies of scale in production. On top of that, there is an almost total lack of fast charging stations at off-road construction sites, and national incentives are too generic: in 2024, the government’s ecobonus allocated funds for “green” vehicles but without constraints on weight, tonnage, or application contexts—dispersing resources with no measurable return.

The only growing niches are compact machines (mini-excavators of 1.5–2.5 tons), which can support 4–6 hours of operation on 20–40 kWh batteries, and some telescopic handlers used in warehouses and historic centers, where noise and zero emissions are crucial factors.
North–South Divide in Europe: Scandinavia as a Best-Practice Laboratory
In Norway, electrification of construction equipment surpassed 35% of units sold in 2024, thanks to direct subsidies of up to 25% of the list price and a diesel ban in city centers starting in 2025. In Sweden, pilot projects like Elconstruction led to the full electrification of public worksites, raising the electric market share in infrastructure by 22%.
Across Europe, the electric construction equipment market reached 3,725 units in 2024 and is expected to climb to over 14,970 machines by 2030. These numbers show this is no longer a utopia—it’s a clear path. If Italy wants to catch up, it must learn from targeted incentives and dedicated infrastructure, rather than continuing with scattered, untargeted measures.

Global Barriers: Range, Costs, and Cultural Resistance
The main obstacles remain range and battery life: machines over 20 tons currently guarantee only 6–8 hours of operation, compared to 24 hours of continuous diesel use. Temporary solutions—such as mobile rental powerbanks (e.g., at €1,200/day)—are not enough to close the cost gap, with the initial price premium still ranging from 30% to 90% compared to diesel.
Culturally, the Italian operator still prefers diesel, citing familiarity and supposed reliability—even when Total Cost of Ownership (TCO) analysis shows 30–60% lower operating costs over five years.
Success Stories: Niche Markets, Mining, and Retrofitting
- Compact machines: The JCB 19C‑1E (1.9 t) and Bobcat T7X (5.7 t) saw sales grow by +32% and +28% respectively in the EU in 2024, thanks to overnight charging in company depots.
- Mines and quarries: In Sweden, LKAB uses hybrid trolley-battery dumpers, cutting 800 tonnes of CO₂ per year. In Chile, Codelco powers 300-ton excavators with on-site photovoltaic systems, reducing energy costs by 40%.
- Retrofitting: Dutch start-up Zepp.solutions converts diesel excavators to electric for €75,000 per unit—less than a third of the cost of a new electric machine.

Sources:
- Unacea, Annual Report 2024. https://www.unacea.it
- McKinsey & Company, Battery Cost Dynamics, 2025. https://www.mckinsey.com/business-functions/operations/our-insights/battery-cost-dynamics
- CECE, EU Compact Equipment Market Review 2024. https://www.cece.eu
- Volvo Construction Equipment, Powerbank Rental Service, 2024. https://www.volvoce.com
- Zepp.solutions, Technical White Paper on Retrofitting, 2024. https://www.zepp.solutions/whitepaper